Amanda Mackenzie OBE

Guest story:

Amanda Mackenzie OBE is the chief executive of Business in the Community - The Prince's Responsible Business Network - which aims to create healthy communities with successful business at their heart. Previously, Amanda was a member of Aviva's Group Executive for over 8 years as CMO and joined Aviva to change its name from Norwich Union.

Amanda has over 25 years of commercial experience, including director roles at British Airways Airmiles, BT and British Gas. She is a non-executive director of Lloyds Banking Group, sitting on the risk, remuneration and responsible business committees. Formerly, she was a non-executive director of Mothercare Plc. and sat on the audit committee for 6 years. She was on the board of the National Youth Orchestra for 10 years and was a member of Lord Davies’ review to increase the number of women on boards. Amanda is a Life Fellow of the RSA and Fellow and former President of the Marketing Society.

Prior to her current role Amanda, on loan from Aviva, helped launch the UN’s Global Goals as executive advisor to Project Everyone – a Richard Curtis co-founded campaign for the UN.


Episode 4 of ‘The Form Guide’ with Amanda Mackenzie OBE, chief executive of Business in the Community - The Prince's Responsible Business Network.

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