Tone of voice

FormScore
Written By Chara Katiri

For those interested in design and the idea behind things, you are in the right place.

 

Our brand values

  • Being open about your mental health: We are here to Notice how we feel, Share it, Connect with and Support others. We are here to #SmashTheStigma of mental-ill health.

  • Transparency: it goes hand in hand with being open.

  • Acceptance and inclusion: everyone is different and unique and special.

 
Formie.png
 
 
 

And the idea behind our Logo

The idea behind our logo is the continuity of everyday and all the emotions that we might be felling in a day. Days consist of moments and events in those moments can leave us feeling high, or low. All those moments, and those days, make us who we are.

Our illustrations

The style of our illustrations follows the language of our logo. Shapes that are curvy and that make you feel at ease and calm.

Form People.png
 
 
Form Word Mark (black).png
 

And our Tone of Voice

  • We speak in ‘Formster language’.

  • What is ‘Formster language’ you ask.

  • Good question. Thanks for asking. It’s simple really. It’s your language and it’s our language. It’s human language. No formal or fancy words. It’s the kind of language you use when you talk with your pals. It’s positive and straightforward. With simple and direct phrases. It’s you. It’s us.

Chara Katiri
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